An SEO title is, like titles in general, the main person in charge of communicating and presenting a topic, with the difference that it appears in search engines (such as Google) and has an additional purpose that is to help position and invite readers to enter a certain content.
The Internet is the main reference for people seeking information before consuming a product or service. Today, sites and search engines are the primary source of information for Internet users, hungry for relevant data and information.
Therefore, Search Engine Optimization (SEO) is a set of techniques and strategies that must be used so that a website or any other electronic address is well positioned or even improves its positioning in organic results in search engines , like Google.
Among many factors that exist to position , did you know that the title of your content can be a decisive matter for your business on the web? Creating a good title that catches the attention of search engines and people at the same time, can be more complex than it seems. In addition to a lot of creativity, it’s important to unravel the marketing riddles to come up with a perfect title.
When it comes to SEO positioning, your title can really lead to success for your business or in the worst case scenario, make your company go offline. To better understand how to write a title that makes your company stand out in search tools, read on.
An SEO expert is someone that knows how SEO works and how to apply SEO to increase the rankings of a website in Search Engines.
What is an SEO title?
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The function of the SEO title, also called meta title, is to take the reader to your content, that is, to make them interested in entering your blog post; unlike the internal titles that serve for the reader to read the entire content. Returning, Meta Titles and meta descriptions are text elements on your page, which should be used to describe your site in front of search engines, but may not necessarily appear on your web page .
These elements are intended to give a little taste of what your site or content is, to people who have found your page through search engines. SEO titles greatly influence the click rate of your site.
It is important to remember that your SEO title needs to provide many details about how you are solving a problem that the user searching the web has, more commercial information and a motto on your home page, since most of the time, people have not yet They know your company, but they found it on search engines. Use keywords , to induce the reader to read your content showing the benefits and do not deceive him by promising him what will not be fulfilled in the text.
How to build a good SEO title?
To build an efficient SEO title, it’s worth following the tips we’ve put together here. The classic structure for business purposes is to use the keywords, business name, and location of the business.
Remember that companies that are not linked by location on the Internet can omit that information. But if your business is local and you need to mainly attract the public of your city, add the location of your company in the title , so that Internet users discover that your service or product is closer than they imagined.
Google offers a limited amount of space to display SEO title. Therefore, it is advisable to keep your title short, fast and attractive . Ideally, you should create a title between 50 and 55 characters, including spaces.
It is important to remember that the SEO title will not always appear the same in all search results.
When the target words match what Internet users are searching for in Google’s search query, for example, the search engine will deny the words corresponding to your title. This will affect the size of your title, so it is preferable to opt for the shorter ones.
A good SEO title should contain the use of vertical bars in the URL to separate the different topics or themes on your site in order to organize the content, and to make the title easier to read among many others in the search engines. .
Putting a friendly URL is also important because the meta title will not only appear in search engine results, but also in browser guides and social media posts. The URL code must be simple and functional to maintain the clarity and quality of the title and, above all, make it appealing to the reader.
How to write a title that your users are looking for?
The user’s search results have a direct influence on the way your title will appear in Google search. And today, the most important thing for Google, the main Internet search engine, is not the exact search for the keyword, but the semantic field and the semantic intention of the search engine or Latent Semantic Indexing (LSI).
Therefore, the objective should not only respond in the best way to the reader’s doubt, but also to consider the semantic field of business, since Google today is capable of interpreting the person’s search.
Thus, when the words used in the search by the Internet user correspond to your meta title, Google will put your site or your content among the first and main results of the research.
Thus, to benefit from matching the results of the title, you need to strive to create a goal based on what your potential consumers are probably looking for.
One of the best ways to discover the details of your user’s search strategy is by looking in the Google Adword Planner for the keyword. With the keyword planner, you can fine-tune your title to get exactly what your users are looking for.
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Strengthen your SEO title strategy, knowing the other techniques in the guide we have for you: