HOW TO WRITE AN SEO FRIENDLY POST

DIFFERENCES BETWEEN SEO AND SEM

Below we detail the differences between SEO and SEM :

• Time: the SEM is focused on short-term objectives since, being payment strategies, its results will always be faster. In contrast, SEO is focused on long-term objectives. Keep in mind that achieving a good SEO positioning is a slow process but if we are constant and patient, we will achieve very encouraging results.
• Visibility: As we have detailed in the previous point, the SEM offers very fast results. Therefore, we will appear in the first search results practically overnight. In relation to SEO , it could be said that it is a daily job, of which knowing its results is practically impossible. Apparently in the first results of Google it is possible, but it is difficult to ensure the time it will take to reach this position and for how long.
• Control of the strategy: in the case of the SEM it is much easier to control each step to be executed, in addition to having very fast results. The SEO on the other hand, is more difficult to ‘control’ because its success is due to several factors. Therefore, it is important to constantly monitor SEO positioning , to know at all times the evolution we are having.
• Cost: the SEO to being an organic positioning does not require any initial investment if we decide to carry out an SEO strategy ourselves. Therefore, if we only refer to economic investment, its cost will be zero, but let’s not fool ourselves … Getting a good SEO positioning is something that will take us a fairly high investment in time. Therefore, sometimes it is better to have the help of a professional and hire SEO services , being necessary to ‘scratch your pocket’ and hire a digital marketing agency . In the case of SEM The investment cost will depend on the campaigns carried out in the search engine.
• Keyword : Keywords are the basis of both strategies. In the case of SEM , the keywords will be totally unlimited. In SEO they will be subject to the content of our website .

Frequently Asked Question: Many users wonder if every time we do a search on Google Maps , are the results provided SEM ads ? The a priori answer is no, but it is also possible to make SEM announcements to appear in the results!

• SEO GLOSSARY

  • Anchor text : text where a hyperlink is linked. This text should be as descriptive as possible. For example, right now if we want to provide you with information about our IV Study of social networks in Spain , “IV Study of social networks in Spain” would be the anchor text
  • CTR: Click Through Ratio in English. Indicates the percentage of clicks that a specific advertisement or link receives.
  • Inbound link: Also known as Blacklink . They are links to web pages that link to your website
  • Outgoing link: when we add links to third party pages on our website
  • Internal link: when throughout a post we are adding links from our own website to take the user to other articles related to the topic to expand information
  • KFI: indicator that measures the relationship between the level of searches and the volume of competition in title .
  • Link bluiding : refers to the action of getting inbound links to your website. In other words, get other sites to insert links from your web page
  • SERP: Search results page or Search Engine Result Page in English. They are the search results pages in search engines such as Google, Yahoo, Bing …
  • On Page: term used in SEO to refer to the optimizations that we can make on our website to improve our organic positioning.
  • Off Page: term used in SEO to refer to those actions taken to achieve as many blacklinks as possible with the intention of improving our search engine rankings .
  • Title: meta tag (HTML tag) that provides information from a website to search engines

  FUNDAMENTAL FACTORS OF SEO POSITIONING

  There are two fundamental factors on which a search engine relies to position a web page : authority and relevance.

  There are two fundamental factors on which a search engine relies to position a web page : authority and relevance.

  • Authority: is the popularity of a web page , which is determined by the number of inbound links ( backlinks ) . What makes a site popular? Simple, the more times a user shares links from our website on their own website, the more points we will earn from each to Google.
  • Relevance: it is related to ‘matching’ the keyword used by the user to carry out a certain search with which we have selected to position our content. It is essential to think about how to perform a user searches on Google, in this way we can include those keywords that match those most used by users. If we answer the questions asked by users through Google, it is quite likely that among the results offered by the search engine … we will appear!

  TIPS FOR WRITING AN SEO FRIENDLY POST

  KEYWORD ( KEYWORD )

  All content must be focused on a certain keyword. Therefore, the first step will be to make a list of the most frequent keywords and search terms, which we must take advantage of to answer the questions posed by users through Google to answer them through our content.

  As you will suppose, the keywords must be oriented to our sector, but it is also important to classify them in relation to their search volume and their extension:

  • Short Tail Keywords: keyword with a short extension (two words maximum). Short Tail keywords generally correspond to generic searches with a high level of search, resulting in high competition. From our experience, we advise you to avoid this type of keywords , because the traffic they can provide is not of ‘quality’ due to the general nature of the word. For example, for us, The Social Media Family, online marketing agency , a clear example of Short Tail would be ‘marketing’, a word that has more than 2 billion results in addition to being an excessively general word …

  

  Middle Tail Keywords: searches performed with a minimum of two words and a maximum of four. The volume of searches is less than the Short Tail , therefore the competition will also be lower. Middle Tail keywordsrefer to the most accurate searches with a lower search level.

  

  Long Tail Keywords: if you weren’t imagining it already… this is the type of keyword that will surely interest you! Your search, being much more precise, will derive ‘quality’ traffic to our website , since the users who ‘land’ on it will really be interested in what we can offer you. In addition, being keywords with a lower number of searches, the competition will be less.

  INSERT KEYWORD

  Once we are clear about the Long Tail Keyword on which the content will focus, it is important that the keyword appears in various elements of our article. This will give us SEO points for Google!

  • Title: The title of our content, besides being as descriptive as possible, in addition to being concise, must contain the selected keyword.
  • URL: the url of our content must also contain the chosen keyword. For example, our post ” Branded Content Trends, the one that is here to stay ” has the keyword “branded content trends”, therefore the url of this article is: https://thesocialmediafamily.com/tendencies-branded-content/
  • Description meta: following the previous example from our post on branded content trends , as you can see in the following image, the keyword ‘branded content trends ”appears in the article description meta, which is a small text that describes how brief content.
  • Keyword Density: It is important that throughout our article our selected keyword appears repeatedly. But watch out! This does not mean that we constantly repeat the keyword like a ‘parrot’. For you to get an idea, the ideal would be to repeat for example “branded content trends” every 100 words.

CONSISTENTLY STRUCTURE THE CONTENT

As we mentioned at the beginning of the post, it is important to structure the article using H1, H2, H3 … This will help you, in addition to structuring your content, to make it easier for your readers to read. Did you also know that if you use your keyword within the H titles Google will look at you with better eyes ?.

Also Read: What are Google penalties and how do they affect your SEO strategy?