Marketing Calculators
Conversion Rate Calculator
Calculate your website or landing page conversion rate and see what it takes to reach a target.
Runs entirely in your browser — nothing you enter is sent or stored.
How it works
Conversion rate = conversions ÷ visitors × 100. At the target rate, conversions = visitors × target. The extra revenue is the additional conversions × average value.
Frequently asked questions
What is an average conversion rate?
Many e-commerce sites convert 1–3% of sessions; focused lead-generation landing pages can do much better. Your own trend matters more than an average.
How do I improve it?
One clear call to action, faster pages, fewer form fields, trust signals near the button, and A/B testing one change at a time.